New Beefeater and Premier Inn Officially Opens in Birmingham

March 2008

Located on the prestigious Calthorpe Estate on Hagley Road in Edgbaston, the restaurant will be situated alongside a brand new Premier Inn hotel.

Guests from within the local community attended the opening celebration party, which kicked off at 7pm. Guests were treated to a champagne reception and canapés before being invited to take part in a wine tasting session and watch a chargrilling master class by an expert Beefeater chef! Throughout the evening guests were also able to enjoy mini chargrill tasters from the menu and were invited to take an exclusive tour of the new Premier Inn hotel.

Managing Director of Whitbread Restaurants, Mark Phillips, officially cut the ribbon marking the latest addition to the Beefeater and Premier Inn portfolio.

Tracy Reid, General Manager said: “We are positive that the restaurant and hotel will prove a huge success in the local area and are very excited about welcoming guests to our great new restaurant.”

Mark Lambert, Director of Development at Calthorpe Estates commented: “The restaurant, which is the first new Beefeater in eight years, together with the new hotel will help to regenerate an important gateway to Birmingham. The development will offer quality services and fill a gap in the market whilst supporting our vision for an enhanced Edgbaston.”

Back to Press Releases